Project-Based CAM vs. Retainer — Which Is Right for You?

When businesses begin to explore working with a Client Account Manager (CAM) or Virtual Assistant, one of the first questions they face is how to structure the relationship. Should you hire on a project basis or secure ongoing retainer support? The answer depends on your goals, your workload, and the kind of partnership you’re looking for.

Project-Based CAM

A project-based CAM is ideal if:

• You have a specific initiative (like launching a new product, creating a system, or running a campaign).
• Your needs are seasonal or temporary.
• You want to “test the waters” before committing long-term.
  

Pros: Flexibility, clear deliverables, and defined timelines.
Cons: Less ongoing consistency; once the project is complete, the support ends.

Retainer CAM

A retainer agreement is ideal if:

• You need consistent support to keep operations running smoothly.
• Your business is growing, and you want someone aligned with your long-term vision.
• You value strategic partnership as much as task completion.
  

Pros: Reliability, stronger working relationship, and proactive support.
Cons: Ongoing financial commitment, even during lighter months.

Which Should You Choose?

Ask yourself:

• Do I need help right now on a specific initiative? → Project-based.
• Do I want someone who grows with me and understands my business deeply? → Retainer.
  

How Jennifer Ann Creation Fits In

We offer both project-based CAM and retainer options because no two businesses are alike. For some clients, we step in to help launch a big event or build a new system. For others, we become their behind-the-scenes partner month after month, ensuring their marketing, admin, and communication run seamlessly. Wherever you are in your journey, we’ll match the right structure to your needs.