How to Know Your Value as a VA

Being a Virtual Assistant (VA) isn’t just about completing tasks — it’s about bringing value, confidence, and expertise to every client relationship. But one of the biggest challenges VAs face is knowing (and charging for) their worth.

Why Knowing Your Value Matters

When you undervalue your services, you not only leave money on the table but also set a precedent that can make it harder to grow. On the other hand, when you understand your worth, you attract the right clients who respect your work and invest in long-term partnerships.

Signs You May Be Undervaluing Yourself

• You say “yes” to everything, even if it’s outside your role.
• You hesitate to raise your rates, even though your skills have grown.
• You work long hours without proper compensation.
• You attract clients who don’t respect your boundaries or time.
  

Steps to Owning Your Value

1. Evaluate your skills. List out your technical, organizational, and communication skills — many of which businesses can’t function without.
2. Track your impact. Show how your work directly improves client efficiency, reduces stress, or drives revenue.
3. Benchmark your rates. Research industry standards and make sure you’re in line (or above) based on your expertise.
4. Set boundaries. Value isn’t just about money — it’s also about time, energy, and respect.
   

Where Jennifer Ann Creation Comes In

At Jennifer Ann Creation, we don’t just serve business owners — we also support VAs who are stepping into their next level. Whether through resources, mentorship, or collaborative opportunities, our goal is to help you see the value you bring to every client. When you know your worth, you show up with more confidence — and clients notice.